Senior Living
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Creating Opportunity and Driving Results for Community Occupancy in Senior Living.

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Reaching the Senior Audience in the Age of Media Fragmentation


Technology, while advancing at an ever-increasing rate, is driving new ways for audiences to access content, creating a highly fragmented media landscape. As the number of available media outlets continues to grow, the number of people advertisers can reach with any one tactic becomes smaller. This means that advertisers now have a...

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Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Marketing automation enables senior living organizations to meet, engage, track, and deliver better leads.

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