Creating Opportunity and Driving Results for Community Occupancy in Senior Living.
From the Blog
Creating advertising that resonates with the senior audience is something we think about every day. We test, we track response rates, and sometimes we go right to the source and ask seniors to give us feedback. That’s what we did in fielding a series of market research studies asking older adults about their attitudes and…+ Read More
Our Exclusive Focus on Senior Living+ Hear More
Advertising Targeting the Older Adult:
How the Audience Perceives the Message.
Six of ten older adults feel seniors are portrayed as stereotypes in advertising.
Learn what else we found out in our new consumer research report.+ Learn More.