GlynnDevins

Senior Living
Marketing Solutions

Creating Opportunity and Driving Results for Community Occupancy in Senior Living.

From the Blog

What Advertising Do Older Adults Like Best?

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Creating advertising that resonates with the senior audience is something we think about every day. We test, we track response rates, and sometimes we go right to the source and ask seniors to give us feedback. That’s what we did in fielding a series of market research studies asking older adults about their attitudes and…

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Consumer Research

Advertising Targeting the Older Adult:
How the Audience Perceives the Message.

Six of ten older adults feel seniors are portrayed as stereotypes in advertising.

Learn what else we found out in our new consumer research report.

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