Senior Living
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Creating Opportunity and Driving Results for Community Occupancy in Senior Living.

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Why Creative Still Matters


Having spent my entire career in the advertising business, I quickly became a fan of the hit TV show “Mad Men.” The show chronicles the crazy life of advertising agency professionals in the 1960s, and will be ending with its seventh and final season this year. To quote the show’s lead character, Don Draper, “The…

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Content Marketing: Driving Profitable Consumer Engagement for Senior Living

We live in the age of the consumer when access to substantial, relevant and genuine content in a variety of mediums is expected. Technology has given us the tools and consumer behavior has shown the power that well-developed content has in motivating consumers to act.

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