Senior Living
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Creating Opportunity and Driving Results for Community Occupancy in Senior Living.

From the Blog

Oh! Look Who's Calling!


When my son was in daycare, I dreaded seeing the daycare’s phone number pop up on my phone at work. I feared the worst every time, thinking, “Oh, no! He’s hurt!” or “He’s sick!” or even “Well, now what’s he done?” I mean … it can’t be a good thing if they’re calling me at work – right? Actually, it often was a good thing (I’ve got a good kid!)….

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A Senior Perspective.
How Older Adults View Advertising:
Targeting Them as Consumers 

For years a forgotten demographic, older adults are becoming a much more targeted audience segment as the Boomers join the senior cohort in record numbers.

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