Creating Opportunity and Driving Results for Community Occupancy in Senior Living.
From the Blog
As a marketer, you no doubt already understand the fundamental importance of knowing the audience you hope to persuade — their attitudes and biases, their fears and concerns, and the emotional triggers that motivate them to act. If you don’t yet know these things about your prospective residents, take heart. You now have more tools…+ Read More
5 Views of How We Do What We Do+ Hear Them
A Senior Perspective.
How Older Adults View Advertising:
Targeting Them as Consumers
For years a forgotten demographic, older adults are becoming a much more targeted audience segment as the Boomers join the senior cohort in record numbers.+ Watch Now