Senior Living
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From the Blog

A Closer Look at Online Display


As the Internet becomes an integral part of seniors’ daily life and an increasing number of print publications go digital, it’s important for advertisers to be where the senior audience is going. According to the April 2014 Pew Research Internet Project article, “Older Adults and Technology Use,” of seniors with an annual household income of…

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A Senior Perspective.
How Older Adults View Advertising:
Targeting Them as Consumers 

For years a forgotten demographic, older adults are becoming a much more targeted audience segment as the Boomers join the senior cohort in record numbers.

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