AAHSA—A Time to Share
Every fall those involved in the field of senior living get together for the American Association of Homes and Services for the Aging Annual Meeting and Exposition. Throughout the four days, attendees listen as their peers from across the country give presentations on a variety of topics relating to everything from marketing and human resources to wellness and government regulations.
Making Connections in a Digital World
A growing number of senior living communities are beginning to take advantage of the internet by building communities online. A simple search of “senior living” on any of the popular social networking sites such as Facebook, Twitter, LinkedIn and YouTube will net scores of results, demonstrating retirement communities and their leadership sharing information with others. While still not a mainstay for senior living marketing, all communities should be following this closely.
