GlynnDevins

Senior Living
Marketing Solutions

Chris Fiorello

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Branding, Bonding and Your Community’s Reputation.

There is seductive power in the world’s preeminent brands.A strong brand creates a kind of dreamscape that beckons you to enter, and then permeates your mind with its own mythology.There’s pleasure in knowing a brand’s origin and essence, and our responses become conditioned based on what we believe something to be. Do you doubt this?

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GlynnDevins

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Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to the sales team.

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Charles Harris

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After getting older, what’s next?

Birthday’s closing in fast, so I’m thinking of carrot cake and death. The cake is orange-infused and, well, simply divine, which you’ll have to take my word for, unless my wife invites you to the party she’s throwing. If you get a piece of carrot cake, you’ll probably carry on about it like I do, until someone finally says, “You seem intelligent enough, so why the raving about cake?”

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Karl Ploeger

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Why Creative Still Matters

Having spent my entire career in the advertising business, I quickly became a fan of the hit TV show “Mad Men.” The show chronicles the crazy life of advertising agency professionals in the 1960s, and will be ending with its seventh and final season this year.

To quote the show’s lead character, Don Draper, “The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me. To sell nylons.”

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GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600