An article written by Lois Bowers of McKnight’s Senior Living touches on the science behind older adults spending time outdoors. It’s a compelling piece, and it leads to a natural question – are communities doing everything they can to market their outdoor spaces? What are some marketing opportunities associated with the great...+ Read More
Take a minute and conduct a quick audit of online reviews about your organization. How many people have shared their thoughts? Are there reviews on all the major review sites? What’s the overall sentiment and average star rating for each review site?
Want to learn how you stack up versus the rest of the industry and how you...+ Read More
If you’re one of many senior living communities embracing social media, you understand it can sometimes be difficult to determine how effective marketing efforts are on Facebook without some clear KPIs to measure.+ Read More
The goal of any marketing event is to bring prospective residents to your community, and the best way to do that is by offering something of value to them in exchange for their time. With a variety of events presented to the same group of prospects, you’ll often find a unique group of interested seniors who respond and take part in...+ Read More
With each year that passes, the amount of data web content creators and designers are able to leverage from user testing, analytics and defined user personas gets increasingly impressive. Now, nearly every aspect of a site is in some way testable, and this drives many of the trends we see on the web.+ Read More
While senior living isn’t typically the backdrop of choice for Hollywood, 2002’s Bubba Ho-Tep, which tells the story of Elvis and JFK as retirement community residents who fight a mummy, is an extreme example of how the movies typically get it wrong. One of the communities we work with, on the other hand, recently got…+ Read More