Sometimes, it can be fun to think back to the days before we had social media. If you wanted to share, for instance, some pictures from an event or group gathering at your community, email was your best bet. That meant blasting those photos to everyone on your contact list and hoping they might share them. Go back a bit further, and you had to wait for the photos to be developed, and then decide on the best way to use them.+ Read More
It’s summer’s last hot, humid gasp, and everybody’s on vacation. Seriously*. Everybody. The entire office is empty, but for me (ed. note: and me, the proofreader). I make coffee, manage clients, analyze metrics, write copy, restripe the parking lot, art direct, scrutinize media, build websites and order lunches for meetings (with myself). Yep. Handling the whole shebang. So where’ve they gone, all these GlynnDevins people? It’s the magic of P.T.O.+ Read More
Uh oh. Did your community just drop in Google’s search results?
If there’s one constant with Google, it’s that it’s constantly changing. As senior living marketing experts, part of our job is to keep up with and guide you through these changes. So, here we are again with another update!+ Read More
If you were unable to listen in on our recent webinar, Building A Better Online Reputation, it’s now available online.+ Read More
Think about this. Where’s the first place you go to research a new doctor? Search for a new home? Or plan your next vacation? Likely, you go online to become familiar with a product or service before purchasing. You’re what many marketers call a self-educating buyer.+ Read More
I recently attended the HOW Design Conference in Chicago, one of the world’s premier exchanges of creative ideas and accomplishments. In this sea of creativity, the show was stolen by Tom Peters, prolific author and someone Fortune magazine calls the “Ur-guru (guru of gurus) of business management.”+ Read More