GlynnDevins

Senior Living
Marketing Solutions

Randy Eilts

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World Series of Meetings

Being from the Kansas City area, the World Series is on my mind. The Royals have demonstrated that teamwork pays off in reaching their goal of making it through to the final round of Major League Baseball’s playoffs. So can we draw some baseball analogies about senior living marketing and the annual LeadingAge conference in…

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Chris Fiorello

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My senior moment.

As a marketer, you no doubt already understand the fundamental importance of knowing the audience you hope to persuade — their attitudes and biases, their fears and concerns, and the emotional triggers that motivate them to act. If you don’t yet know these things about your prospective residents, take heart. You now have more tools…

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Susan Bogan

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Don’t Stop Believing: It’s About the Journey.

Those of us in senior living want to believe everyone sees the value and benefit in moving to one of our communities. However, the journey a prospective resident takes when deciding to move is often a long and winding road. In fact, on average, it takes 18 months for most to get to their destination….

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GlynnDevins

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GlynnDevins Shares Expertise in National Webcast

GlynnDevins principal, Jim Glynn, recently took part in a national webcast produced by the National Association of Broadcasters (NAB) and Television Bureau of Advertising (TVB) entitled “The Golden Years: Success with Senior Living.” GlynnDevins’ expertise in the field of senior living marketing makes Jim an excellent source of knowledge when it comes to targeting older…

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Jonathan Hurst-Sneh

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Testing…Testing…A/B/C

In my recent post entitled “You Are Not the User,” we focused on the user and how to strategically plan the design and functionality of a website around specific personas. At GlynnDevins we also build the functional elements of our websites to cater to those users and support with performance testing. During my time at…

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