GlynnDevins

Senior Living
Marketing Solutions

Randy Eilts

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Ten PR Opportunities for Senior Living

The Pew Research Journalism Project recently focused on the news media and provides a snapshot for 2014. Results provide some encouraging implications for how public relations and senior living can continue to forge ahead in getting the word out to the public about the many stories they have to tell. It’s no surprise the survey shows…

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Laura Christensen

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Need an attitude adjustment? Get out!

It’s been a long, cold, depressing winter, but spring has finally arrived. And after being stuck indoors for the better part of the last several months, most people can’t wait to get outside. Outside where the sun is shining, the birds are chirping, and the scenery is changing from frigid white to glorious green. So…

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Ken Curnes

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The Fear of More Free Time

You’ll never have to mow the lawn again can be a frightening statement. What? That’s right. For some people, hearing you’ll never have to mow the lawn again can be terrifying. But how often have you said that to a male prospect? Or, have you, with great enthusiasm, told a female prospect, “Just think, you’ll…

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GlynnDevins

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GlynnDevins Nominated for 2014 Best Senior Living Awards

GlynnDevins has been nominated by SeniorHomes.com for the 2014 Best Senior Living Awards, which highlights resourceful websites, blogs and senior living organizations of all kinds. As a regular reader of Insights, you’re very familiar with our weekly blog posts that include marketing tips, strategies and relevant advice for senior living professionals like you, and we certainly…

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Dana Compagnone

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The Value of Appending Data to Your Current Lead Base

I have a client whose cooler leads in their database had grown so large that they were becoming unmanageable. Their first inclination was to aggressively increase their new lead generation efforts, but I asked them to think about the equity spent building their existing lead base. As we’ve mentioned in previous blog posts, we have…

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