GlynnDevins

Senior Living
Marketing Solutions

Katie Pitts

By

Three Musts for AL/MS Marketing.

I’ve been asked this question several times over the last year: “We’re an assisted living community; what do we need to do for marketing?”

Across the country, we’ve seen assisted living and memory care construction has grown significantly over the past 5 years, and it’s expected to continue well into the future.

What does this mean for us? Two things. One, increased competition in many markets. Two, an increased need for communities to stand out from their competitors.

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Charles Harris

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Do the Right Thing.

A study of “SuperAgers” – those maintaining remarkably sharp memories into their 80s and 90s – reveals they have less brain shrinkage, plus a thicker cortex and anterior cingulate. Although it’s unclear if it’s cause or effect, they’re also more social, avoiding the isolation common among their peers. “When you get old, people are mainly interested in themselves. They talk about the doctor, what hurts,” says 92-year-old Edith Stern, a study participant. She goes on, “You are not so important that you just concentrate on yourself. You have to think about other people.”

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Chris Wilson

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Web Design: What to Look for in 2015

Wow! That was fast. It seems like just yesterday I was typing away at last year’s blog post on “What to Look for in 2014.” If you remember, last year’s trends all revolved around storytelling and how to better tell your community’s story. I talked about how videos can help set the tone of your brand, how infographics are being used to display data, and the growing importance of mobile design. All these trends are important and will continue to be as we move forward into the new year.

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Andrea Graham

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An Invention Convention

In the almost 14 years that I’ve worked at GlynnDevins, I’ve seen some amazing solutions make an impact on marketing productivity. Think about how Google and other search engines have changed the way people find your community. Consider how social media has broadened the ability to connect. And 10 years ago, who would have thought that your website could be your #1 inquiry source, or that smartphones would, on average, drive 30% of traffic?

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John Devins

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Google More Trusted Than News Sites It Aggregates

An interesting study made the rounds at the World Economic Forum last month. The study, which aimed to gauge and chart user confidence in differing sources of media, shows that consumers now trust Google Search Engine Results Pages (SERPs) more as a source for their news than they trust the actual sources that Google uses to compile its results.

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Randy Eilts

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Strategy: It’s for Social Media Too!

The idea of generating additional awareness for your organization or community on social media is gaining momentum as an accepted practice within the field of senior living. While not everyone has jumped on the bandwagon, those who have are certainly seeing the benefits.

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GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600