GlynnDevins

Senior Living
Marketing Solutions

Carrie Peterson

By

Building a Website: Discovery Comes First

If a new website is in your future, there are numerous things to consider before design begins. After all, it’s the hub of all your marketing efforts, it’s open all the time, and it sets the tone for your brand.

Customer expectations are high, and it’s imperative to provide a good user experience. This is why discovery, the initial phase of the project, is critical to the success of the website and ultimately drives the strategy for the entire project.

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Brandi Towns

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Just Google It.

A phrase we often expect to hear from a Gen Xer or Millennial. But while attending a large senior living conference, a panel of residents in their 80s and 90s showed us they, too, are very much in touch with navigating the Web.

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Janel Wait

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Seize the Senior Living Micro-Moments

According to Think with Google, consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that are seamlessly woven into a consumer’s daily life.

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Charles Harris

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On AL, chefs, vitality and ingenuity.

My grandmother never said her age. That was her thing. There was pride (save the stockings rolled to her ankles) and a commanding presence. She believed if others knew her age it would sink her authority. An attorney once told me new clients didn’t trust her because she looked 10 years younger than her actual age. A child waves 4 fingers and boldly claims, “I’m this many!” as if to say, “I’m ready!”

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GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600