GlynnDevins

Senior Living
Marketing Solutions

Stephanie Oehlert

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Insights from the DMA Conference 2014

It doesn’t hurt to start things off with a little Magic. The opening keynote speaker was none other than Earvin “Magic” Johnson. A couple of messages stood out that could definitely apply to marketing for senior living. According to Magic Johnson, you should “know your customer, and speak to him or her every single day….

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Randy Eilts

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Online Reviews: Do You Pay Attention?

This is a topic we’ve written about in the past. However, it’s really something that we can’t emphasize enough: It’s critical to pay attention and know what’s being written about your community. Monitoring what’s happening on social media often reveals some surprising, and yes, sometimes some outrageous comments from the public. Here are some examples…

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Dani Row

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15 Social Media Tips and Reminders for 2015

Social media isn’t new anymore, but the world of social media is always changing. With the year 2015 quickly approaching, I offer you these 15 tips to remember when managing your social media accounts. 1.       Choose the right social media channels to share your messages. Facebook has become a popular social media site for older…

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Bretton Ater

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It’s Okay to Tell Your Own Story

When it comes to media relations, there’s no guarantee on when or where your story will be covered. When coverage of a potential story relies solely on media contacts being interested in what you have to say, it can seem like the result of your hard work sometimes ends in a toss-up. In my previous…

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Keith Boaz

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When they RSVP, it’s your turn to start something.

I recently interviewed 22 seniors before and after a trio of marketing events. We wanted to find out if the event at each of the 3 communities lived up to expectations. So we asked what these seniors anticipated going in, and then afterward, whether the event had changed their perceptions of the community. I’m pleased…

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GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600