With each year that passes, the amount of data web content creators and designers are able to leverage from user testing, analytics and defined user personas gets increasingly impressive. Now, nearly every aspect of a site is in some way testable, and this drives many of the trends we see on the web.+ Read More
While senior living isn’t typically the backdrop of choice for Hollywood, 2002’s Bubba Ho-Tep, which tells the story of Elvis and JFK as retirement community residents who fight a mummy, is an extreme example of how the movies typically get it wrong. One of the communities we work with, on the other hand, recently got…+ Read More
Does your community’s local business listing show up in the local search results (a.k.a. the “local pack”) for relevant search queries on Google? If it does, great! If not, let’s take a look at some of the factors that go into the equation.+ Read More
Why bother hiring a writer when there’s so much content to be created, so little time, too small a budget and – heck – social media posts have half the shelf life of dairy anyway. Am I right? So go on and write it yourself. It’s quicker, cheaper and, by golly, you went to college. But before you crack your knuckles and trundle...+ Read More
When I describe how marketing automation works, I often compare it to the Marauder’s Map from the Harry Potter books. More than just email marketing, marketing automation combines website visits, form completions, media downloads and email metrics into a combined “map” of information, with a profile page for each known lead.+ Read More
Here they are, all 100 of 2016’s Best Senior Living Marketing Tips.
Marketing continues to evolve at a rapid pace, and that’s reflected in this list … with more than 20 new tips and significant changes in the ranking of our tips. As you’d expect, digital technology, social media and the critical importance of...+ Read More