GlynnDevins

Senior Living
Marketing Solutions

Jeff Bell

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Marketing the Great Outdoors

An article written by Lois Bowers of McKnight’s Senior Living touches on the science behind older adults spending time outdoors. It’s a compelling piece, and it leads to a natural question – are communities doing everything they can to market their outdoor spaces? What are some marketing opportunities associated with the great...

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Jeff Bell

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Your Marketing Event: One Size Doesn’t Fit All

The goal of any marketing event is to bring prospective residents to your community, and the best way to do that is by offering something of value to them in exchange for their time. With a variety of events presented to the same group of prospects, you’ll often find a unique group of interested seniors who respond and take part in...

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  • 05/03/16
  • 0
Mike DiStasi

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Web Design: What to Look for in 2016

With each year that passes, the amount of data web content creators and designers are able to leverage from user testing, analytics and defined user personas gets increasingly impressive. Now, nearly every aspect of a site is in some way testable, and this drives many of the trends we see on the web.

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Jeff Bell

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There’s No Business Like Senior Show Business

While senior living isn’t typically the backdrop of choice for Hollywood, 2002’s Bubba Ho-Tep, which tells the story of Elvis and JFK as retirement community residents who fight a mummy, is an extreme example of how the movies typically get it wrong. One of the communities we work with, on the other hand, recently got…

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GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600