GlynnDevins

Senior Living
Marketing Solutions

Travis Bridges

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Timing is everything.

“More people get engaged in Paris in the springtime than on the 7 train in Queens.” This is a quote from marketing thought leader Seth Godin. His point is that space matters and you need to be aware of your environment. He speaks to daily life and brainstorming sessions, but this is also true in…

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Cayce Richardson

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BOOM

A few of us in the Creative department had the privilege of attending the inaugural Gas Can Creative Conference at Liberty Memorial in Kansas City in June, hosted by AAF-KC (the American Advertising Federation). This conference was designed to be the creative ‘fuel’ to light the fires of inspiration for creative professionals in the KC…

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GlynnDevins

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Helping Seniors Make Informed Decisions about CCRC Living

You may recall Terence O’Malley has shared his knowledge and expertise with you in the past via Insights. Recently he has launched his own blog at ExpertSeniorPlanning.com. Terence’s most recent blog entry, Helping Seniors Make Informed Decisions about CCRC Living, shares his expanded perspective after presenting at a number of senior living communities this year to seniors interested…

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Ken Curnes

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Senior Living Success Starts at the Beginning

Over the past few months, I’ve had the chance to attend a number of senior living conferences. These provide a great opportunity to hear from a wide range of senior living providers on the topics of finance, growth strategies, operational models, community design and, of course, marketing. Many of the speakers used case histories to…

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Mark Johnston

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Finding Sales Opportunities with Data

A community’s lead base represents a significant investment of marketing resources over time. It’s an investment that must be cultivated and leveraged to its greatest potential to maximize return. An effective way to accomplish this is through the application of lead scoring. Typically a sales team knows their hottest leads, but how should they prioritize…

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Ken Curnes

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You Can’t Be Everything to Everyone

The best marketing has a very particular prospect in mind. Not a single individual, but a profile that fits those individuals most likely to use your product or service. Marketing that gets the attention of and motivates the target audience must clearly demonstrate that you understand their everyday life – their fears, joys, concerns and…

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