There is seductive power in the world’s preeminent brands.A strong brand creates a kind of dreamscape that beckons you to enter, and then permeates your mind with its own mythology.There’s pleasure in knowing a brand’s origin and essence, and our responses become conditioned based on what we believe something to be. Do you doubt this?+ Read More
Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to the sales team.+ Read More
I’ve recently begun working with my first Continuing Care at Home (CCAH) client. Many CCRCs are looking hard at the CCAH concept as a strategy to expand their business and mission without the significant investment of traditional communities.+ Read More
Birthday’s closing in fast, so I’m thinking of carrot cake and death. The cake is orange-infused and, well, simply divine, which you’ll have to take my word for, unless my wife invites you to the party she’s throwing. If you get a piece of carrot cake, you’ll probably carry on about it like I do, until someone finally says, “You seem intelligent enough, so why the raving about cake?”+ Read More
We hate to tell you this, but we must: if your website is still not mobile-friendly by the end of this month, prepare for reduced search rankings, website visits and, ultimately, fewer leads. “Mobilegeddon” is on the horizon. Read on, because we’re here to help you through.+ Read More
Having spent my entire career in the advertising business, I quickly became a fan of the hit TV show “Mad Men.” The show chronicles the crazy life of advertising agency professionals in the 1960s, and will be ending with its seventh and final season this year.
To quote the show’s lead character, Don Draper, “The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me. To sell nylons.”+ Read More