On its own, the story of a retirement community resident who likes to put on big shoes and a red nose probably isn’t enough to entice a reporter to pay a visit. Just like clown makeup, however, adding a few details to the mix can make all the difference.+ Read More
At least once a month, almost like clockwork, word runs around the internet that Facebook has updated its algorithm. The perennial message behind all these changes is simple:
Organic reach for Business Pages is dropping. Again.
Back in May, Google announced several changes they had in store for the coming year. Last month, one of the biggest changes for paid search advertisers came to fruition – expanded text ads. So in the spirit of back-to-school season, lets learn how to hit the ground running with the new ad format.+ Read More
Imagine this scenario: Your administrative assistant buzzes your office and states that an investigative reporter from the television station is on the phone. For some, that phrase would send a chill down their spine. Why?+ Read More
Senior living marketers use event marketing in much the same way as a major sporting event attracts fans ‒ by appealing to specific interests. Fans want to be entertained not just by the product on the field, but by the entire experience at the venue.+ Read More
According to a recent report from Forrester Research, two-thirds of Chief Marketing Officers are now responsible for experience – keeping customers happy, satisfied and connected with the brands, not just driving them to products and services.+ Read More