Sometimes, reporters miss the good stories because they aren’t presented in a way that makes them appear newsworthy. The role of a media relations pro is almost part creative writer and part salesman. It’s all about showing the reporter a community’s story in a way that reporter might not have otherwise considered.+ Read More
If a new website is in your future, there are numerous things to consider before design begins. After all, it’s the hub of all your marketing efforts, it’s open all the time, and it sets the tone for your brand.
Customer expectations are high, and it’s imperative to provide a good user experience. This is why discovery, the initial phase of the project, is critical to the success of the website and ultimately drives the strategy for the entire project.+ Read More
A phrase we often expect to hear from a Gen Xer or Millennial. But while attending a large senior living conference, a panel of residents in their 80s and 90s showed us they, too, are very much in touch with navigating the Web.+ Read More
In our most recent webinar, Marketing Automation: Enriching Digital Lead Engagement, sponsored by Senior Housing News, we covered marketing automation from the basics to best practices to examples of rich automation programs.+ Read More
According to Think with Google, consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that are seamlessly woven into a consumer’s daily life.+ Read More
My grandmother never said her age. That was her thing. There was pride (save the stockings rolled to her ankles) and a commanding presence. She believed if others knew her age it would sink her authority. An attorney once told me new clients didn’t trust her because she looked 10 years younger than her actual age. A child waves 4 fingers and boldly claims, “I’m this many!” as if to say, “I’m ready!”+ Read More