GlynnDevins

Senior Living
Marketing Solutions

Randy Eilts

By

Getting on the Radar

It’s always exciting to see when a major publication does a positive story about senior living. It might be an article about upscale retirement communities, maybe the latest trends in fine dining, or possibly the increased usage of technology. So why do some communities get included in these stories and others don’t? You could say…

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Amy Langford

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Oh! Look Who’s Calling!

When my son was in daycare, I dreaded seeing the daycare’s phone number pop up on my phone at work. I feared the worst every time, thinking, “Oh, no! He’s hurt!” or “He’s sick!” or even “Well, now what’s he done?” I mean … it can’t be a good thing if they’re calling me at work – right? Actually, it often was a good thing (I’ve got a good kid!)….

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Randy Eilts

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Never Take Your Mom There

Ever read a review about your community online that looks like this headline? With more and more online review sites available to the public, the opportunity to share your rants, raves, or praises is readily available. And, like it or not, consumers do make decisions based on what they read. A study completed a couple…

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GlynnDevins

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WEBINAR: How Older Adults Perceive Advertising

If you were unable to listen in on our recent webinar, Advertising Targeting the Older Adult: How the Audience Perceives the Message, it’s now available online. After viewing, we invite you to read our series of blog posts and continue the conversation on our research study’s results. Part One – Seniors’ Portrayal in Advertising Falls…

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Charles Harris

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Seen Lately.

Researchers see correlation in untreated vision loss and senior death rates. They’ve known for years that “people who have vision problems as they get older are more likely to die sooner.” But they “weren’t sure why.” Looking at data from a 1993-2003 study of 65- to 84-year olds in Salisbury, Maryland, they’ve now concluded, “Good vision…

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GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600