GlynnDevins

Senior Living
Marketing Solutions

Mike DiStasi

By

Web Design: What to Look for in 2016

With each year that passes, the amount of data web content creators and designers are able to leverage from user testing, analytics and defined user personas gets increasingly impressive. Now, nearly every aspect of a site is in some way testable, and this drives many of the trends we see on the web.

+ Read More
  • 04/25/16
  • 0
Jeff Bell

By

There’s No Business Like Senior Show Business

While senior living isn’t typically the backdrop of choice for Hollywood, 2002’s Bubba Ho-Tep, which tells the story of Elvis and JFK as retirement community residents who fight a mummy, is an extreme example of how the movies typically get it wrong. One of the communities we work with, on the other hand, recently got…

+ Read More
Lisa Bade

By

Are you LSO (Local Search Optimized)?

Does your community’s local business listing show up in the local search results (a.k.a. the “local pack”) for relevant search queries on Google? If it does, great! If not, let’s take a look at some of the factors that go into the equation.

+ Read More
  • 04/18/16
  • 0
Charles Harris

By

I didn’t do it: When nonwriters create content

Why bother hiring a writer when there’s so much content to be created, so little time, too small a budget and – heck – social media posts have half the shelf life of dairy anyway. Am I right? So go on and write it yourself. It’s quicker, cheaper and, by golly, you went to college. But before you crack your knuckles and trundle...

+ Read More
  • 04/13/16
  • 0
Yosa Addiss

By

Marketing Automation: My Marauder’s Map

When I describe how marketing automation works, I often compare it to the Marauder’s Map from the Harry Potter books. More than just email marketing, marketing automation combines website visits, form completions, media downloads and email metrics into a combined “map” of information, with a profile page for each known lead.

+ Read More
  • 04/11/16
  • 0
GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600