Senior Living
Marketing Solutions

November 29th 2011

Notes from the back office.


Charles-MugAging poetic? One writer’s observations after attending the first “The Poetics of Aging” annual conference. “‘How stunningly shortsighted, to view aging as decline! Aging allows us to keep writing the poem we call our life.’” Recommended reading.

Know the competition. Neighbor children with shortcake, one-floor living, nose-dived real estate prices, the NORC (Naturally Occurring Retirement Community) — it’s another look inside what’s keeping many seniors at home.

Boomers recall. Increasingly, the ’70s are what seniors call history. A visual tour.

Late success. Can entrepreneurs be successful in both the business and social sectors – later in life? Word is, yes. “We’ve just got to help them ‘shift gears,’ retrain them, and help them apply all their years of experience to something new.”

Changing the game. There’s a new version of Risk. It’s more like life, because even when you start over, where you’ve been and what you’ve done is part of who you are. It’s a classic, updated.

About the Author

Charles Harris

Charles Harris

Creative DirectorAssociate Since 2008

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