GlynnDevins

Senior Living
Marketing Solutions

Webinars

Webinars

Reputation Management: Building a Better Online Reputation in Senior Living

The success of your organization relies heavily on your reputation, both offline and online. Your reputation influences perception of your community and ultimately impacts how senior living consumers make their buying decisions. However, monitoring review sites and participating in the social conversation about your community are only a few of the essential strategies for long-term success. In this webinar, we will discuss best practices, proven tactics and success metrics to proactively optimize, monitor and manage review sites and social platforms to better control how your community’s brand is represented online.

In this webinar you will learn:

  • Which directory listings senior housing providers should claim and invest time in updating
  • Why online reviews matter in the field of senior living and how to overcome negative feedback by crafting and delivering respectable responses
  • Helpful Do’s and Don’ts for increasing positive online reviews and enhancing your community’s digital story

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Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to the sales team. During this webinar, we’ll cover marketing automation from the basics to best practices to examples of rich automation programs.

In this webinar you will learn:

  • Learn all about marketing automation, its key features, how it differs from both CRM and email systems, and the role marketing automation can play in driving lead engagement and sales.
  • Learn the crucial role that content plays in both lead acquisition and lead nurturing/engagement.
  • See marketing automation examples, including lead capture techniques, key content, lead nurturing programs, behavioral tracking and scoring, and automation-driven sales tactics.

Download slides here.

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Content Marketing: Driving Profitable Consumer Engagement For Senior Living

We live in the age of the consumer when access to substantial, relevant and genuine content in a variety of mediums is expected. Technology has given us the tools and consumer behavior has shown the power that well-developed content (blogs, articles, videos, testimonials, profiles, social media updates) has in motivating consumers to act. In this webinar, we’ll review the five crucial steps necessary for senior living organizations to develop a content marketing program that aligns with organizational goals, effectively tells a story, creates consumer engagement and drives business.

In this webinar you will learn:

  • How to develop a content strategy that aligns with the business goals of your organization.
  • How to efficiently create and manage content to streamline the process and drive messages across all platforms.
  • Which content and formats are generating the greatest engagement from senior living consumers.

Download slides here.

 

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Innovative Ways to Drive the Customer Journey

From prospect to resident – it doesn’t happen in a day or two. Navigating that trek from initial interest in a community, to developing a relationship and determining what’s best for their situation, to the actual move-in can take as long as 18 months. It’s a complex – but very rewarding – customer journey.

Find out the latest about the customer journey in the field of senior living and how your organization and community can be more strategic in taking prospective residents down the road.

In this webinar you will learn:

  • How to develop effective messaging at critical points along the journey
  • How technology can fuel the customer journey
  • How to better engage with leads to accelerate the journey

Download slides here.

 

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Advertising Targeting the Older Adult: How the Audience Perceives the Message.

Six of ten older adults feel seniors are portrayed as stereotypes in advertising. That is just one of the findings from a consumer research study conducted by GlynnDevins. This webinar reviews the findings of the research study, Advertising Targeting the Older Adult: How the Audience Perceives the Message, and discusses its implications for senior living marketers.

Download the research brief here.
View the infographic here.

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Evolution of Public Relations – Managing Your Brand

Understanding the power of public relations is not only important, it’s essential for staying ahead of your competition – from content development and social media to traditional PR and reputation management.

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Why Your Community’s Online Reputation Matters and How to Manage It

When it comes to managing your community’s online reputation, how prepared are you to help shape the message, influence conversation and quash misinformation? This webinar, originally presented in August 2013, features experts Blake Hodges, director of digital media and analytics, and Brandi Towns, public relations account supervisor, Together they explain why you need to know how many people are talking about you online — and what they’re saying about you.

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Top 10 Digital Trends For Senior Living

Hear what’s changing the game for senior living marketers. Together, Janel Wait, Vice President of Digital, and Carrie Peterson, Director of Digital User Experience, share some major trends in the digital space that they are monitoring and implementing for senior living clients. Their trends are broken into four major categories: Mobile, Website, Lead Management & Operations and Media & Planning.

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Capturing and Leveraging Data – A Key to CRM Success

How much data do you capture for your leads? What other opportunities are out there to capture additional data? And just how should you leverage this data to improve your marketing and sales efforts? During this webinar from October 2013, Mark Johnston, senior vice president of CRM and data analytics, discusses how identifying and understanding the highest potential leads to allow for timely, dynamic and personalized touchpoints are keys to improved performance.

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Best Practices for CRM in Senior Living

We review some of the industry’s most effective processes and strategies for cultivating relationships with prospective residents that can bring more consistency and efficiency to your sales team’s efforts, from handling inquiry and event attendees to determining the frequency and substance of follow-up contacts. This webinar is part of our series on Customer Relationship Management (CRM) in Senior Living, sponsored by LeadingAge and GlynnDevins.

Download slides here.

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GlynnDevins 11230 College Blvd Overland Park, KS 66210 913.491.0600