Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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How to Serve the Senior Living Middle Market

There’s probably no more important – or hotter – topic in senior living than how to serve the middle market. And rightfully so. According to Pew Research, this segment of the market has been growing steadily since 1971, and now represents over 47% of seniors. And while there are subsidized housing options – although not enough of them – for low-income seniors, and there are numerous options for high-income seniors, there are few choices for the 47% of people in the middle-income segment.  

Read On

Locate and Target Your Audience with Geo-fencing

GD POV: Future of Direct Mail

Touchdowns and Fumbles: GD Creative’s Take on the SB LIII Ads

GD POV: The Age Well Study

When You Don’t Respond to an Online Review, You’re Really Saying a Lot

New Year. New Ideas. New Opportunities.

Do You Know Anything About Sunnyvale?

‘Living the Brand’ Comes to Life

Thought Leadership at the 2018 LeadingAge Annual Meeting & Expo

2018 LeadingAge Annual Meeting & EXPO Celebrity Auditions

2018 Google Algorithm Medic Update

Retargeting Campaigns to Reach Lost Prospects

The Hats We Wear

Trends in Religion and the Future Impact on Faith-Based Retirement Communities

Your prospects have questions. Are you answering them?

Perspective on Today’s Best Sales Tools

Where You Live Matters: 20 Ways to Spread the Message

Showcase the ‘Wow’ of Your Senior Living Community Through Technology

In a Millennial-focused Market, Old Soul Finds Perfect Fit at Senior Living Marketing Firm

Leverage the Power of Your Brand

Story Motivators

Brand as a Competitive Advantage in Senior Living

Event Marketing: Know Your Audience, Know Your Speaker

Reviewing Basics