Locate and Target Your Audience with Geo-fencing
Online display advertising continues to grow in popularity as internet usage increases among all audiences — particularly seniors. With online display, ads are served to users as they browse online, enticing the user to click and learn more about your community or product. Display advertising offers numerous ways to target users — using demographics, age, location, past online behavior and more. Geo-fencing is a form of location-based online display targeting that is generating a buzz in the market, and rightfully so.
Read On