Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "September 2009"

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Happily Ever After!

I recently conducted a focus group with 10 residents of a CCRC. As the discussion wrapped up, there was a …

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Make an Impression without Saying a Word

I had an interesting experience last week. I wouldn’t call it life-changing, but it happens so rarely that it had …

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Communicating to Residents, Prospects and Adult Children – Their Way

We live in a customer-centric world, with customer relationships essential to the success of any business. But they don’t just …

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Are Your Direct Mail Efforts Aligned with the Three Primary Elements?

Over the last year, we’ve written several times about communities that, after years of enjoying healthy occupancy levels, have needed …

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Google Caffeine Increases Importance of Search Engine Optimization (SEO)

Have you been hearing more than usual about search engines recently? Each of the Big 3 – Google, Yahoo! and …

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104-year-old has 32,000 Twitter followers

In case you missed this interesting story, a 104-year-old woman is a social media darling, with 32,000 Twitter followers and …

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Summer Is the Perfect Time to Beat the Winter Blues

The weather map for the country still shows hot temperatures as the final days of summer wind down. But as …

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