Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "June 2011"

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Notes from a sunlight-dappled office.

It’s home. Months after the tsunami, 69-year-old Katsuko Kano and her 76-year-old husband, Teruo, are restoring their house. They visit …

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Life in the Fast Lane

You don’t have to be a Nascar fanatic to enjoy this video. In honor of Rachel Gilbert’s 100th birthday, she …

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Through a senior’s eyes, literally.

At age 35, I recently went to get fitted for a hearing aid. My hearing loss is due to a …

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Older Adults Continue to Prosper in Workforce

It isn’t uncommon for us to hear about residents at senior living communities who live in independent living apartments and …

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Can You Sell Your Community in One Sentence?

That’s right. Just one short sentence. I subscribe to many blogs, and recently a post by Chris Brogan, New York …

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So, Let’s Talk About Money

I’ve been talking with a lot of sales counselors lately, and on several occasions the subject of qualifying leads has …

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Are residents using tablets like the iPad?

I recently came across this video and wanted to share it with you. It illustrates how residents living at Balfour senior …

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Yes. Well, No. Oh, Maybe. OK, Yes, But Not Right Now.

I’m buying a new car. Better stated, I’m in the market for a new car. Actually, I don’t need a …

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Are You Going the Extra Mile?

Ida Keeling is. And she’s running circles around retirement with no finish line in sight. From the Bronx, Ida is …

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You Already Know Your Next Sale

How do I know? Because your next sale is in your lead base. Chances are they’ve been to the community. …

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