Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "June 2011"

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Notes from a sunlight-dappled office.

It’s home. Months after the tsunami, 69-year-old Katsuko Kano and her 76-year-old husband, Teruo, are restoring their house. They visit …

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Life in the Fast Lane

You don’t have to be a Nascar fanatic to enjoy this video. In honor of Rachel Gilbert’s 100th birthday, she …

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Through a senior’s eyes, literally.

At age 35, I recently went to get fitted for a hearing aid. My hearing loss is due to a …

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Older Adults Continue to Prosper in Workforce

It isn’t uncommon for us to hear about residents at senior living communities who live in independent living apartments and …

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Can You Sell Your Community in One Sentence?

That’s right. Just one short sentence. I subscribe to many blogs, and recently a post by Chris Brogan, New York …

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So, Let’s Talk About Money

I’ve been talking with a lot of sales counselors lately, and on several occasions the subject of qualifying leads has …

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Are residents using tablets like the iPad?

I recently came across this video and wanted to share it with you. It illustrates how residents living at Balfour senior …

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Yes. Well, No. Oh, Maybe. OK, Yes, But Not Right Now.

I’m buying a new car. Better stated, I’m in the market for a new car. Actually, I don’t need a …

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Are You Going the Extra Mile?

Ida Keeling is. And she’s running circles around retirement with no finish line in sight. From the Bronx, Ida is …

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You Already Know Your Next Sale

How do I know? Because your next sale is in your lead base. Chances are they’ve been to the community. …

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