Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "October 2012"

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“Would you like to win this car?”

I was wandering the aisles of the vendor fair at the Direct Marketing Association 2012 Las Vegas conference when a …

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“Frankenstorm” Good Reminder That Communication Is Key

With so many senior living communities along the East Coast impacted in some manner by Hurricane Sandy, this is a …

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The ‘Pre-Customer’ Experience

I recently spent an afternoon at a pumpkin patch, and was reminded of a valuable lesson about the customer (or …

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GlynnDevins to Host Free Webinar, Discuss Senior Living Outlook for 2013

Marketing planning has a lot to do with anticipating changes and future market conditions. Will demand go up or down? …

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A Problem of Occupancy or Inventory?

Conferences are wonderful opportunities to learn new lessons as well as be reminded of old ones. I’m currently attending LeadingAge’s …

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Don’t Dismiss the Power of Team Selling

I’m not saying my mind always wanders while watching my son’s soccer games, but during a recent game I started …

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Senior Living Leaders Converge at LeadingAge

Are you planning to join senior living leaders from across the country in Denver this month for the annual LeadingAge …

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Senior Living Tip: Don’t Miss This Opportunity

The New Year is a time for celebration, reflection and planning. This is especially true for seniors who may be …

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What’s the Problem Your Community Can Solve?

Lessons from a Drive-Thru