Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "October 2012"

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“Would you like to win this car?”

I was wandering the aisles of the vendor fair at the Direct Marketing Association 2012 Las Vegas conference when a …

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“Frankenstorm” Good Reminder That Communication Is Key

With so many senior living communities along the East Coast impacted in some manner by Hurricane Sandy, this is a …

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The ‘Pre-Customer’ Experience

I recently spent an afternoon at a pumpkin patch, and was reminded of a valuable lesson about the customer (or …

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GlynnDevins to Host Free Webinar, Discuss Senior Living Outlook for 2013

Marketing planning has a lot to do with anticipating changes and future market conditions. Will demand go up or down? …

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A Problem of Occupancy or Inventory?

Conferences are wonderful opportunities to learn new lessons as well as be reminded of old ones. I’m currently attending LeadingAge’s …

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Don’t Dismiss the Power of Team Selling

I’m not saying my mind always wanders while watching my son’s soccer games, but during a recent game I started …

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Senior Living Leaders Converge at LeadingAge

Are you planning to join senior living leaders from across the country in Denver this month for the annual LeadingAge …

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Senior Living Tip: Don’t Miss This Opportunity

The New Year is a time for celebration, reflection and planning. This is especially true for seniors who may be …

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What’s the Problem Your Community Can Solve?

Lessons from a Drive-Thru