Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "January 2013"

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Stop talking. Show me.

Imagery wins. We like the stories pictures tell, so social media is photo-rich. Just look at Facebook, Tumblr, Pinterest, YouTube, …

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Digital Design: What to look for in 2013

Postage Increase Coming Soon – Remember 5 Best Practices for Direct Mail

One of the most effective tools for communicating to senior living leads and prospects is direct mail. The U.S. Postal …

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Every Relationship Counts

I recently helped coordinate a large event for one of our clients. As with many of our events, there were …

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Video Content Important for Senior Living

There are so many compelling reasons why video usage on a senior living website makes sense. Researchers say the public …

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10 Digital Predictions for Senior Living in 2013

It’s that time of year again. Time for our digital predictions for senior living in the coming year. Below you’ll find …

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Challenging Prospects, Gently

I always enjoy my opportunities to visit one-on-one with sales counselors. I always walk away gaining a new insight, being …

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Hi. It’s me.

An email from a name I didn’t know had the subject line, “It’s so sad.” Spam, I assumed. But then …

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A Light Bulb Moment

The Easy-Bake Oven has been a fixture under Christmas trees for nearly 50 years. This toy is one you may …

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