Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "January 2013"

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Stop talking. Show me.

Imagery wins. We like the stories pictures tell, so social media is photo-rich. Just look at Facebook, Tumblr, Pinterest, YouTube, …

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Digital Design: What to look for in 2013

Postage Increase Coming Soon – Remember 5 Best Practices for Direct Mail

One of the most effective tools for communicating to senior living leads and prospects is direct mail. The U.S. Postal …

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Every Relationship Counts

I recently helped coordinate a large event for one of our clients. As with many of our events, there were …

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Video Content Important for Senior Living

There are so many compelling reasons why video usage on a senior living website makes sense. Researchers say the public …

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Challenging Prospects, Gently

I always enjoy my opportunities to visit one-on-one with sales counselors. I always walk away gaining a new insight, being …

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Hi. It’s me.

An email from a name I didn’t know had the subject line, “It’s so sad.” Spam, I assumed. But then …

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A Light Bulb Moment

The Easy-Bake Oven has been a fixture under Christmas trees for nearly 50 years. This toy is one you may …

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