Senior Living Marketing


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "February 2015"

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Do the Right Thing.

A study of “SuperAgers” – those maintaining remarkably sharp memories into their 80s and 90s – reveals they have less brain shrinkage, plus a thicker cortex and anterior cingulate. Although it’s unclear if it’s cause or effect, they’re also more social, avoiding the isolation common among their peers. “When you get old, people are mainly interested in themselves. They talk about the doctor, what hurts,” says 92-year-old Edith Stern, a study participant. She goes on, “You are not so important that you just concentrate on yourself. You have to think about other people.”

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Web Design: What to Look for in 2015

Wow! That was fast. It seems like just yesterday I was typing away at last year’s blog post on “What to Look for in 2014.” If you remember, last year’s trends all revolved around storytelling and how to better tell your community’s story. I talked about how videos can help set the tone of your brand, how infographics are being used to display data, and the growing importance of mobile design. All these trends are important and will continue to be as we move forward into the new year.

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An Invention Convention

In the almost 14 years that I’ve worked at GlynnDevins, I’ve seen some amazing solutions make an impact on marketing productivity. Think about how Google and other search engines have changed the way people find your community. Consider how social media has broadened the ability to connect. And 10 years ago, who would have thought that your website could be your #1 inquiry source, or that smartphones would, on average, drive 30% of traffic?

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Google More Trusted Than News Sites It Aggregates

Strategy: It’s for Social Media Too!

The idea of generating additional awareness for your organization or community on social media is gaining momentum as an accepted practice within the field of senior living. While not everyone has jumped on the bandwagon, those who have are certainly seeing the benefits.

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Content Marketing: Driving Profitable Consumer Engagement

We live in the age of the consumer, when access to substantial, relevant and genuine content in a variety of mediums is expected. Technology has given us the tools and consumer behavior has shown the power that well-developed content (blogs, articles, videos, testimonials, profiles, social media updates) has in motivating consumers to act.

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96% of Your Prospects Have a Reason to Say Yes

We all know the research. Older adults value independence. A recent study stated that 96% of adults over the age of 65 said it was “important to stay as independent as long as possible as we age.” For most of us, the picture we have in our heads when we make a statement like this is some version of our best self – healthy, financially secure, free from worry and risk. It’s the version of ourselves that does what we want when we want. But when in life has that ever been true for anyone?

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