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Content Marketing: Driving Profitable Consumer Engagement

We live in the age of the consumer, when access to substantial, relevant and genuine content in a variety of mediums is expected. Technology has given us the tools and consumer behavior has shown the power that well-developed content (blogs, articles, videos, testimonials, profiles, social media updates) has in motivating consumers to act.

In this FREE webinar, hosted by Senior Housing News, on Wednesday, February 25, 2015, at 1:00 p.m. CST, GlynnDevins’ very own Janel Wait, vice president/digital, Brandi Towns, associate public relations director, and Jeremy Johnson, vice president/creative will review the five crucial steps necessary for senior living organizations to develop a content marketing program that aligns with organizational goals, effectively tells a story, creates consumer engagement and drives business.

What participants will learn:

  • How to develop a content strategy that aligns with the business goals of your organization.
  • How to efficiently create and manage content to streamline the process and drive messages across all platforms.
  • Which content and formats are generating the greatest engagement from senior living consumers.


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