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Web Design: What to Look for in 2015

Wow! That was fast. It seems like just yesterday I was typing away at last year’s blog post on “What to Look for in 2014.”  If you remember, last year’s trends all revolved around storytelling and how to better tell your community’s story. I talked about how videos can help set the tone of your brand, how infographics are being used to display data, and the growing importance of mobile design. All these trends are important and will continue to be as we move forward into the new year.

What can we expect in 2015?
We’ll continue to see a lot of what we predicted over the past couple of years, including large imagery, improved typography, simplistic design aesthetic and better overall storytelling, to name just a few. But enough of the past … let’s get into what we expect for 2015.


Words are part of design. Not only how they’re displayed, but what they actually say. Words help improve experiences and help guide the user through your website. But most importantly, they set the tone and voice of your brand’s personality. A good way to truly show your community’s personality is through microcopy. Microcopy refers to the small pieces of copy within your site that often instruct or make your site easier to use, and are often taken for granted. Examples of microcopy are error messages, instructions, button labels and form field labels.


Microcopy is often taken for granted, but if used correctly, it can really set you apart from your competition.



We’re going to see a lot more vector-based elements popping up in 2015. Elements like illustrated backgrounds, infographic/webgraphics, and even icons can add a certain uniqueness and creativity to your website without adding a lot of weight. Just like videos and images, illustrations help communicate your community’s message, tell your story and improve the user experience.



Performance & Speed.


Designers and developers have always worked together to make sure the weight of websites won’t interfere with the user’s experience. Because we’re seeing more and more videos, larger images and animations added to websites, the collaboration between the designer and developer has never been more important. Optimizing the elements is only one part of making sure your site is performing at its greatest potential. Other variables like network speeds (both mobile networks and home ISPs) and device type also play a large role in the performance of your website. Website speed and performance can also play a factor in your search results. Google’s search algorithm recommends that websites load fast on any and all devices. The need for websites to be faster and perform optimally will help direct design and development decisions in the new year.


Another year on the books and another list of trends to watch out for. So if you’re thinking about a new website for your community, I hope this blog post will help you when it comes to planning how to present your content to your audience.

I can talk about this stuff all day, so if you have any questions or comments, feel free to enter them below and let’s get the discussion started!

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