Senior Living Marketing and Advertising Solutions
We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.
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Having spent my entire career in the advertising business, I quickly became a fan of the hit TV show “Mad Men.” The show chronicles the crazy life of advertising agency professionals in the 1960s, and will be ending with its seventh and final season this year.
To quote the show’s lead character, Don Draper, “The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me. To sell nylons.”
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There’s no question that senior living executives are faced with making many important decisions. Are we positioned for the future? Do we expand our services? Is it time to redevelop the community? Should we hire additional staff?
All these are examples of important questions that deserve attention and answers.
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In our most recent webinar, Content Marketing: Driving Profitable Consumer Engagement, sponsored by Senior Housing News, we shared the five essential steps in content marketing, explaining how to develop a content strategy, create efficient content across all platforms, and understand which content and formats are generating the greatest engagement from senior living consumers.
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There are still a few senior living online directories whose payment models do lend themselves to the CCRC structure. As we continue to see more and more seniors go online, it’s important to understand how best to “work” an online lead.
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You’ve probably noticed that there’s been a significant increase in mobile device users everywhere. When we speak of mobile devices, we’re referring to smartphones and tablets. Because of this climb in mobile adoption, there’s been a lot of talk surrounding responsive design.
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We regularly monitor usage trends and review what other researchers and experts are sharing about how seniors and adult children are using tablets. Here are some recent statistics we think you’ll find interesting.
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“You don’t take a photograph, you make it.” The magnificent landscape photographer Ansel Adams spoke these words.
The people, activities and architecture that give your community its personality are reflected in the photography you put in front of them.
There are many advantages to unique photography, but for brevity, we’ll make the assumption that you see the merits. So what makes a successful photo shoot?
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In the recent digital challenge blog, there was a reference to delighting customers, personalizing responses with engaged prospects, and working hard to make each interaction with a lead better than the last. This example of how to delight, personalize and make each interaction better is definitely one to share.
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I’ve been asked this question several times over the last year: “We’re an assisted living community; what do we need to do for marketing?”
Across the country, we’ve seen assisted living and memory care construction has grown significantly over the past 5 years, and it’s expected to continue well into the future.
What does this mean for us? Two things. One, increased competition in many markets. Two, an increased need for communities to stand out from their competitors.
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