Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Start the Conversation: Who’s Going to Do It?

As more and more conversations in the field of senior living turn to content marketing, there are consistent comments and questions that surface. “It all sounds great, but we don’t have the budget.” “We would love to develop content for our website and social media, but we just don’t have the manpower for this.”

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It’s a Smartphone Future

Most of you reading this have a smartphone within arm’s reach. In fact, you’re probably reading this email on your smartphone. No, I’m not psychic. It’s simply the fact that these devices have become pervasive and, some might say, necessary to everyday life. Every marketer, including those marketing senior living, must account for smartphones in crafting their overall customer experience.

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Making Sure the Media “Relates” to Your Media Relations Efforts

Sometimes, reporters miss the good stories because they aren’t presented in a way that makes them appear newsworthy. The role of a media relations pro is almost part creative writer and part salesman. It’s all about showing the reporter a community’s story in a way that reporter might not have otherwise considered.

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Building a Website: Discovery Comes First

If a new website is in your future, there are numerous things to consider before design begins. After all, it’s the hub of all your marketing efforts, it’s open all the time, and it sets the tone for your brand.

Customer expectations are high, and it’s imperative to provide a good user experience. This is why discovery, the initial phase of the project, is critical to the success of the website and ultimately drives the strategy for the entire project.

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Just Google It.

A phrase we often expect to hear from a Gen Xer or Millennial. But while attending a large senior living conference, a panel of residents in their 80s and 90s showed us they, too, are very much in touch with navigating the Web.

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WEBINAR – Marketing Automation: Enriching Digital Lead Engagement

In our most recent webinar, Marketing Automation: Enriching Digital Lead Engagement, sponsored by Senior Housing News, we covered marketing automation from the basics to best practices to examples of rich automation programs.

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Seize the Senior Living Micro-Moments

According to Think with Google, consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that are seamlessly woven into a consumer’s daily life.

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