Sales counselors at senior living communities have heard every objection in the book when it comes to prospects deciding about moving to a senior living community. “I’m not ready yet.” “I’m not moving to a nursing home.” “We want to stay living in our house.”
Education about senior living options is important. And there are certainly places on the Web where individuals can go to find more. But generating even more awareness about senior housing is the goal of the American Seniors Housing Association (AHSA).
ASHA is collaborating on an extensive initiative for a major industry promotion and consumer education, with GlynnDevins as its partner.
Representatives from ASHA members, along with representatives from GlynnDevins, met in Chicago this week as part of a strategic planning session. Work is well underway to create a freestanding website, social media strategy, and public relations campaign for the development of content and launch early next year.
Generating senior housing awareness can benefit everyone in this field. As the demographic of the 65+ market increases in our nation over the next 20 years, education will be key for all older adults, adult children and influencers.
Pictured from left to right, front row: Dan McConnell, ASHA’s Public Relations Consultant; Doug Schiffer, Allegro Senior Living; Jeff DeBevec, Belmont Village Senior Living; Dr. Margaret Wylde, ProMatura Group; Sara Abriatis, Sunrise Senior Living; Jonathan Ruchman, Brookdale. Back row: David Carliner, Brightview Senior Living; Ken Curnes, GlynnDevins; Randy Eilts, GlynnDevins; David Schless, ASHA; Jim Bowe, GlenAire HealthCare; Meg Ostrom, Enlivant; Kerry Essman, GlynnDevins; Janel Wait, GlynnDevins; Jeremy Johnson, GlynnDevins.