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1,000 words

They told me that’s how much a photo’s worth. But I’ll keep writing.

Photos and video tell your story, express your brand, put faces on your community, and personalize you to your target audience. For example, did you ever travel to a place you’d only seen in pictures, and then walk around thinking, “Wow! I’ve seen this! This feels so familiar!”

Feeling is what counts. Especially in senior living.

So how do you create that feeling? Plan ahead so you can have the right image and video to put in front of your target audience at the right time, so you’re not just telling them your story… you’re helping them feel they’re part of it.

Here’s a behind-the-scenes look at what takes place at a video shoot to truly capture that feeling.

Consider these 3 pieces of advice as you begin planning your next photo/video shoot:

  1. Stand out from the crowd. Think about the subject of each photo, as well as the composition, the style, the lighting and colors. Don’t be afraid to take risks and try something new. Your photos and videos can and should convey your community’s unique personality.
  1. Forge an authentic connection. A scene of residents playing bocce ball at dawn may look serene in the morning mist, but do people actually get up at dawn for bocce ball? And is serene your story? Or is your community a place filled with vibrant fun, too? Mood and authenticity matter. Go for the stopping power of honesty.
  1. Focus on storytelling. Draw people into the photos and videos by adding a human interest element. Make it your goal for people to want to join the conversation, play the game, share the laughter, taste the hors d’oeuvres, throw the pottery, stroll with the puppies, and square dance with the snappy denim-wearers. Well-art-directed images will tempt people to come join in.

I’d be interested in hearing about what’s worked for you, your ideas for your next photo shoot, and ways you’ve effectively used photography and video to help people really get a feeling of your community. Please share in the Comments section.

Photo by Kate Baldwin

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