Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "March 2016"

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Important Changes to Google Search Ads

By Lindsay Johnson

Google got a jump-start on spring cleaning this year. The first thing to go? Right-side search ads.

Last month, Google confirmed a major change to the format of its search engine results pages (SERP). The search giant will no longer serve ads on the right side of desktop search results. They’ll only show ads at the top and bottom of the page (with the exception of Product Listing and Knowledge Panel ads, which aren’t relevant to senior living).

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2016’s 100 Best Senior Living Marketing Tips (Part III)

By GlynnDevins