(To download your own copy, click here.)
Marketing continues to evolve at a rapid pace, and that’s reflected in this list … with more than 20 new tips and significant changes in the ranking of our tips.
As you’d expect, digital technology, social media and the critical importance of the customer experience have influenced the list, correlating to the effect they’re having on consumer behavior and marketing strategies.
With the addition of so many new tips, it was a real challenge deciding again on the best 100. As in the past, we sought to include those that are distinctive, relevant to today’s marketing environment, and can offer the greatest impact if implemented.
This is by no means a definitive list, nor are the tips listed in the only order that makes sense. It’s simply a list we’ve put together based on three decades of senior living experience, and working with hundreds of communities of every type.
We leave it to you to judge the value of these tips, and as always, enjoy and let us know what you think!
GlynnDevins: 2016’s Top 100 Senior Living Marketing Tip List: (Download .PDF)