You hear it everywhere – senior living growth is at unprecedented levels. Unprecedented growth results in unprecedented competition. For consumers, it means more options and more choices. For many long-standing communities, they were the only community in town. They were the destination for senior living. Now seniors and adult children have options. It’s no longer enough to have a bulleted list of services and amenities. For communities, new and old alike, it means you must step up your game. How will you stand out among the increased competition?