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GD POV: The Age Well Study

Residents of Life Plan Communities report greater levels of wellness compared to older adults who live at home or in other community-based settings. That’s according to newly released first-year results from the Age Well Study, a collaboration between the Mather LifeWays Institute on Aging and Northwestern University.

Based on the study results, Life Plan Community residents tend to have greater emotional, social, physical, intellectual and vocational wellness than their home-dwelling counterparts. The survey also confirms 69 percent of residents reported that moving to a Life Plan Community “somewhat or greatly improved” their social wellness.

I believe this is an important proof point to communicate to leads and prospects because it substantiates a community’s messaging strategy. The biggest competition for senior living communities is people wanting to stay in their home. This study provides insights on Life Plan Communities and why making the move aids in overall health and wellness.

Statistical data serves as a foundational element to a community’s messaging and adds factual value. Moving to a Life Plan Community is a big decision. So, it’s critical to provide leads and prospects with data that validates their decision to move out of their homes so they feel confident throughout the sales process.

To learn more about the study, click here.

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