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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "February 2019"

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Locate and Target Your Audience with Geo-fencing

Online display advertising continues to grow in popularity as internet usage increases among all audiences — particularly seniors. With online display, ads are served to users as they browse online, enticing the user to click and learn more about your community or product. Display advertising offers numerous ways to target users — using demographics, age, location, past online behavior and more. Geo-fencing is a form of location-based online display targeting that is generating a buzz in the market, and rightfully so.

Read On

GD POV: Future of Direct Mail

Touchdowns and Fumbles: GD Creative’s Take on the SB LIII Ads