Facebook Updates Advertiser’s Targeting Capabilities

Social media advertisers are scrambling once again as Facebook announced on March 19 that it would eliminate certain exclusion and targeting capabilities for three major categories: housing, employment and credit. These three categories are already federally protected from discrimination in advertising, and the social media titan is following the government’s lead by removing over 5,000 targeting categories related to protected classes such as race, ethnicity, age and religion.

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