Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Displaying Results For: "Direct Mail"

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Reviewing Basics

The swarm of GlynnDevins’ summer interns (a group of interns is called what? a passel? a mob? a murder?) makes this as good a time as any to review fundamentals. After all, we share the responsibility for mentoring and encouraging these fine future advertising stars (plus, they keep asking us why we do stuff the way we do, and we’re, uhhh, trying to appear, you know, suave).

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Reaching the Senior Audience in the Age of Media Fragmentation

The Complete List: 2016’s Top 100 Senior Living Marketing Tips

Direct Mail is Fundamental

Don’t Forget Direct Mail

Don’t Abandon Direct Mail, Evolve It

I’ve been working with mail houses and managing direct marketing campaigns for senior living organizations for more than 25 years. …

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Postage Increase Coming Soon – Remember 5 Best Practices for Direct Mail

One of the most effective tools for communicating to senior living leads and prospects is direct mail. The U.S. Postal …

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Senior Living Consultants Answer 8 Important Direct Mail Questions

We recently hosted an informational webinar, “Amp Up Direct Mail in Today’s Digital Environment.” Direct mail is a critical part …

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Direct Mail Is Alive, Expected to Grow

10 Keys to a Successful Direct Mail Marketing Campaign

I’ve been managing direct mail marketing campaigns for more than 20 years, and I’ve seen many new strategies throughout the …

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Seniors Read Their Mail

And not only do they read it, they digest it, and they talk about it, and they show it to …

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Notes from a dimly lit office.

Writing letters. Say you get a letter. There’s a pretty stamp, a handwritten address, and the return is someone you …

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Are Your Direct Mail Efforts Aligned with the Three Primary Elements?

Over the last year, we’ve written several times about communities that, after years of enjoying healthy occupancy levels, have needed …

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