How to Serve the Senior Living Middle Market

There’s probably no more important – or hotter – topic in senior living than how to serve the middle market. And rightfully so. According to Pew Research, this segment of the market has been growing steadily since 1971, and now represents over 47% of seniors. And while there are subsidized housing options – although not enough of them – for low-income seniors, and there are numerous options for high-income seniors, there are few choices for the 47% of people in the middle-income segment.  

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