Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Story Motivators

In public relations (and in general with senior living marketing and advertising), the importance of storytelling goes without saying. One component of PR is generating stories in the media and earning valuable publicity for a community or organization. So how do you find those stories to entice TV, newspapers, magazines, online media or trade pubs?

Read On

Event Marketing: Know Your Audience, Know Your Speaker

March Madness Can Be A Marketing Slam Dunk

What to Do When a Five-Star Review Doesn’t Shine So Brightly

The Rotary Club Is Using the Conference Room

Why Leadership Must Be Prepared to Handle a Crisis

Why Online Reviews Matter in Senior Living

A Parody for the Ages: Try Not to Smile. We Dare You.

6 Easy Ways to Boost Facebook Engagement

Marketing the Great Outdoors

7 Ideas to Generate More Positive Reviews for Your Senior Community

Your Marketing Event: One Size Doesn’t Fit All

The Complete List: 2016’s Top 100 Senior Living Marketing Tips

Is Fido the Real Decision Maker?

2016’s 100 Best Senior Living Marketing Tips (Part I)

Lesson Learned: What to Avoid When Starting a New Web Project

Big News. New Name. New Era in Senior Living.

The Hats We Wear

Attracting the Self-educating Senior Living Prospect

Strategy: It’s for Social Media Too!

The idea of generating additional awareness for your organization or community on social media is gaining momentum as an accepted practice within the field of senior living. While not everyone has jumped on the bandwagon, those who have are certainly seeing the benefits.

Read On

15 Social Media Tips and Reminders for 2015

It’s Okay to Tell Your Own Story

Getting on the Radar

Never Take Your Mom There

Five Public Relations Opportunities