Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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A Parody for the Ages: Try Not to Smile. We Dare You.

GlynnDevins recently collaborated with Santa Marta, a senior living community in Olathe, Kansas (the greater Kansas City area), to depict how fun life can be for its residents.

A video parody of Justin Timberlake’s new song, “Can’t Stop the Feeling,” set the perfect stage to offer a glimpse inside what life is like at the community. Within a week of sharing the video for the very first time, it has reached more than 32,000 views on YouTube and generated a tremendous amount of brand impact, without ever saying a word.

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Marketing the Great Outdoors

The Complete List: 2016’s Top 100 Senior Living Marketing Tips

Is Fido the Real Decision Maker?

Where You Live Matters

7 Social Tactics to Embrace in 2016

What are the top hospitality services in senior living?

Big News. New Name. New Era in Senior Living.

It’s a dog’s life.

Notable retirement, financial sadness, anti-Alzheimer’s eats, and sleepy-time desks.

News from the big blue sphere offers me both providential and worrisome diversions from Kansas City’s more-snow-than-we-can-throw late February gloom. …

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Working Residents: A Growing Trend in Senior Living?

At almost every senior living community I visit, I meet or hear about a resident who “still goes to the …

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A Day in the Life

I had the opportunity to spend an entire day at a senior living community while doing a video shoot about …

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Believing in Senior Living

I recently had the opportunity to read a new book written by Sloan Bentley, president of Seniority, Inc. Believing in …

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Bring Generations Together

Age of Champions

Like most people, I love a feel-good story. So when I saw that LeadingAge is helping inspire residents and staff …

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A League of Their Own

As November rolls in, the air cools, leaves begin to fall, and the sound of squeaky sneakers fills gyms across …

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Rah-Rah-Rah! Sis-Boom-Bah!

With football season upon us, I couldn’t think of a better time to share this next video from CBS Evening …

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Why My Job Is Meaningful

Combat In-Home Services with the Power of Community

I was recently asked by a community’s board member how to combat in-home care services. The thought behind the question …

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‘Granny’ Proves You’re Never Too Old to Teach

Back to School: Three words that have been on the minds of many of us lately. As teachers and students …

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Does Life Really Go Downhill as You Get Older?

I remember as a kid, I loved having snow days during the winter. I’d bundle up in my snow gear, …

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Life in the Fast Lane

You don’t have to be a Nascar fanatic to enjoy this video. In honor of Rachel Gilbert’s 100th birthday, she …

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What a Ride!

The purpose of our blog is to offer insights, share ideas and spark inspiration. Thanks to Rogue Valley Manor in …

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Senior Living IS about LIVING!

Imagine being 12 years old and a teacher tells you that you have no creativity, so you might as well …

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Notes from a dimly but attractively lit office.

Since January 3, I’ve toured 9 communities — from Pennsylvania to Florida to Nebraska — with a travel-bedraggled cadre of coworkers. In …

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