Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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A Parody for the Ages: Try Not to Smile. We Dare You.

GlynnDevins recently collaborated with Santa Marta, a senior living community in Olathe, Kansas (the greater Kansas City area), to depict how fun life can be for its residents.

A video parody of Justin Timberlake’s new song, “Can’t Stop the Feeling,” set the perfect stage to offer a glimpse inside what life is like at the community. Within a week of sharing the video for the very first time, it has reached more than 32,000 views on YouTube and generated a tremendous amount of brand impact, without ever saying a word.

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Marketing the Great Outdoors

The Complete List: 2016’s Top 100 Senior Living Marketing Tips

Is Fido the Real Decision Maker?

Where You Live Matters

7 Social Tactics to Embrace in 2016

What are the top hospitality services in senior living?

Big News. New Name. New Era in Senior Living.

It’s a dog’s life.

Notable retirement, financial sadness, anti-Alzheimer’s eats, and sleepy-time desks.

News from the big blue sphere offers me both providential and worrisome diversions from Kansas City’s more-snow-than-we-can-throw late February gloom. …

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Working Residents: A Growing Trend in Senior Living?

At almost every senior living community I visit, I meet or hear about a resident who “still goes to the …

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A Day in the Life

I had the opportunity to spend an entire day at a senior living community while doing a video shoot about …

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Believing in Senior Living

I recently had the opportunity to read a new book written by Sloan Bentley, president of Seniority, Inc. Believing in …

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Bring Generations Together

Age of Champions

Like most people, I love a feel-good story. So when I saw that LeadingAge is helping inspire residents and staff …

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A League of Their Own

As November rolls in, the air cools, leaves begin to fall, and the sound of squeaky sneakers fills gyms across …

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Rah-Rah-Rah! Sis-Boom-Bah!

With football season upon us, I couldn’t think of a better time to share this next video from CBS Evening …

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Why My Job Is Meaningful

Combat In-Home Services with the Power of Community

I was recently asked by a community’s board member how to combat in-home care services. The thought behind the question …

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‘Granny’ Proves You’re Never Too Old to Teach

Back to School: Three words that have been on the minds of many of us lately. As teachers and students …

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Does Life Really Go Downhill as You Get Older?

I remember as a kid, I loved having snow days during the winter. I’d bundle up in my snow gear, …

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Life in the Fast Lane

You don’t have to be a Nascar fanatic to enjoy this video. In honor of Rachel Gilbert’s 100th birthday, she …

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What a Ride!

The purpose of our blog is to offer insights, share ideas and spark inspiration. Thanks to Rogue Valley Manor in …

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Senior Living IS about LIVING!

Imagine being 12 years old and a teacher tells you that you have no creativity, so you might as well …

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Notes from a dimly but attractively lit office.

Since January 3, I’ve toured 9 communities — from Pennsylvania to Florida to Nebraska — with a travel-bedraggled cadre of coworkers. In …

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