Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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Showcase the ‘Wow’ of Your Senior Living Community Through Technology

In the United States, around 10,000 Baby Boomers turn 70 every day. This aging population growth has driven substantial interest in senior living communities, which has resulted in increased competition. For example, within a two-hour drive of our office in Winston-Salem, North Carolina, at least five communities have expansion projects in the works. We’re even seeing competition within most of our not-for-profit communities. On top of that, substantial numbers of for-profit communities are entering the marketplace.

Read On

Leverage the Power of Your Brand

Story Motivators

Brand as a Competitive Advantage in Senior Living

Event Marketing: Know Your Audience, Know Your Speaker

Reviewing Basics

How to Own Your Prospects’ Senior Living Searches

The Fundamentals of SEO

Maximize Your Sales Efforts with Marketing Automation

Whet your writing, website and life

March Madness Can Be A Marketing Slam Dunk

SEO Scams to Avoid

Your Site’s Reputation Makes You a Target

Super Senior Ads Featured During the 2018 Super Bowl

Senior Living Marketing Perspective for 2018 and Beyond

Facebook’s “Bringing People Closer Together” Algorithm Update: What It Means for Pages

Three Technology Advancements Poised to Transform Senior Living

Lead-Generating Powerhouse: Paid Search + Paid Social

Why Automation Is So Important To Your Marketing Strategy

Is Your Content Strategy Consumer-Centric?

Transformative Technology Requires an Evolutionary Approach, Expanded Services

Google’s Most Exciting New Offerings of 2017

Attribution: What’s All the Fuss?

Health Services Marketing Isn’t One Size Fits All

Marketing Automation vs. Email Service Provider: Which is Right for You?