Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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A Parody for the Ages: Try Not to Smile. We Dare You.

GlynnDevins recently collaborated with Santa Marta, a senior living community in Olathe, Kansas (the greater Kansas City area), to depict how fun life can be for its residents.

A video parody of Justin Timberlake’s new song, “Can’t Stop the Feeling,” set the perfect stage to offer a glimpse inside what life is like at the community. Within a week of sharing the video for the very first time, it has reached more than 32,000 views on YouTube and generated a tremendous amount of brand impact, without ever saying a word.

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Video Content – Making a Difference in Your Marketing Mix

The Complete List: 2016’s Top 100 Senior Living Marketing Tips

What Pantone’s 2016 Color of the Year Selections Could Mean for Senior Living

Hey, Check Out This Video

Seize the Senior Living Micro-Moments

According to Think with Google, consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that are seamlessly woven into a consumer’s daily life.

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Digital Challenge: Empower Your Sales Team to Engage Online

In the recent digital challenge blog, there was a reference to delighting customers, personalizing responses with engaged prospects, and working hard to make each interaction with a lead better than the last. This example of how to delight, personalize and make each interaction better is definitely one to share.

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