Senior Living Marketing Blog


We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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A Parody for the Ages: Try Not to Smile. We Dare You.

GlynnDevins recently collaborated with Santa Marta, a senior living community in Olathe, Kansas (the greater Kansas City area), to depict how fun life can be for its residents.

A video parody of Justin Timberlake’s new song, “Can’t Stop the Feeling,” set the perfect stage to offer a glimpse inside what life is like at the community. Within a week of sharing the video for the very first time, it has reached more than 32,000 views on YouTube and generated a tremendous amount of brand impact, without ever saying a word.

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Video Content – Making a Difference in Your Marketing Mix

The Complete List: 2016’s Top 100 Senior Living Marketing Tips

What Pantone’s 2016 Color of the Year Selections Could Mean for Senior Living

Hey, Check Out This Video

Seize the Senior Living Micro-Moments

According to Think with Google, consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that are seamlessly woven into a consumer’s daily life.

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Digital Challenge: Empower Your Sales Team to Engage Online

In the recent digital challenge blog, there was a reference to delighting customers, personalizing responses with engaged prospects, and working hard to make each interaction with a lead better than the last. This example of how to delight, personalize and make each interaction better is definitely one to share.

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