Senior Living Marketing Blog

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We’re always finding new insights, and since 2008 we’ve been freely sharing them with our partners and friends through our blog. That means we have literally hundreds of senior living-related entries on a variety of subjects. Take a moment to look around at some of the interesting points we’ve uncovered. Or take all day.

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The Complete List: 2016’s Top 100 Senior Living Marketing Tips

Here they are, all 100 of 2016’s Best Senior Living Marketing Tips.

Marketing continues to evolve at a rapid pace, and that’s reflected in this list … with more than 20 new tips and significant changes in the ranking of our tips. As you’d expect, digital technology, social media and the critical importance of the customer experience have influenced the list, correlating to the effect they’re having on consumer behavior and marketing strategies.

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Senior Living Webinar: Building a Better Online Reputation

Free Webinar on Building a Better Online Reputation

WEBINAR – Marketing Automation: Enriching Digital Lead Engagement

In our most recent webinar, Marketing Automation: Enriching Digital Lead Engagement, sponsored by Senior Housing News, we covered marketing automation from the basics to best practices to examples of rich automation programs.

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Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to the sales team.

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WEBINAR – Content Marketing: Driving Profitable Consumer Engagement

In our most recent webinar, Content Marketing: Driving Profitable Consumer Engagement, sponsored by Senior Housing News, we shared the five essential steps in content marketing, explaining how to develop a content strategy, create efficient content across all platforms, and understand which content and formats are generating the greatest engagement from senior living consumers.

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Content Marketing: Driving Profitable Consumer Engagement

We live in the age of the consumer, when access to substantial, relevant and genuine content in a variety of mediums is expected. Technology has given us the tools and consumer behavior has shown the power that well-developed content (blogs, articles, videos, testimonials, profiles, social media updates) has in motivating consumers to act.

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GlynnDevins to Host Free Webinar on Innovative Ways to Drive the Customer Journey

From prospect to resident – it doesn’t happen in a day or two. Navigating that trek from initial interest in …

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WEBINAR: How Older Adults Perceive Advertising

If you were unable to listen in on our recent webinar, Advertising Targeting the Older Adult: How the Audience Perceives …

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GlynnDevins to Host Free Webinar on How Older Adults Perceive Advertising

Join GlynnDevins’ General Manager and Executive Vice President Sue McClure, Senior Vice President of Consulting and Business Development Ken Curnes, …

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GlynnDevins to Host Free Webinar on Public Relations in Senior Living

Join GlynnDevins’ own Randy Eilts, vice president of public relations, and Brandi Towns, public relations account supervisor, for a FREE …

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Webinar: Top 10 Digital Trends for Senior Living

If you were unable to listen in on our recent webinar, Top 10 Digital Trends for Senior Living, it’s now …

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GlynnDevins to Host Webinar

Join our own Janel Wait, vice president of digital, and Carrie Peterson, director of digital user experience, for a FREE …

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Webinar: Capturing and Leveraging Data – A Key to CRM Success

If you were unable to listen in on our recent webinar, Capturing and Leveraging Data – A Key to CRM …

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GlynnDevins to Host Webinar

Webinar: Why Your Community’s Online Reputation Matters, and How to Manage It

If you were unable to listen in on our recent webinar, Why Your Community’s Online Reputation Matters, and How to …

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GlynnDevins to Host Webinar

Webinar: The Increasing Importance of Brand in Senior Living

If you were unable to listen in on GlynnDevins’ recent webinar, The Increasing Importance of Brand in Senior Living, it’s now …

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GlynnDevins and LeadingAge Host Informative CRM Webinar

We recently hosted a second webinar, Best Practices for Customer Relationship Management (CRM) in Senior Living, part of a 6-part …

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GlynnDevins to Host Webinar

Today, consumers – including seniors and adult children influencers – are exposed to over 5,000 brand messages a day. And …

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