Agency Wearing Multiple Hats at the 2016 LeadingAge Annual Meeting

As a Silver Sponsor of LeadingAge, GlynnDevins is set to join hundreds of other exhibitors and senior living partners at the 2016 LeadingAge Annual Meeting and Expo in Indianapolis Oct. 30 through Nov. 2.

One of the larger conferences in the field of senior living, the annual event attracts representatives from a wide range of direct and indirect businesses and organizations, including developers, management companies, communities and a variety of support service providers.

GlynnDevins will have a strong presence this year with a booth on the expo floor, sponsoring the Idea Sharks, and participating in presentations in two of the educational breakout sessions.

Complete with videos, takeaway materials and helpful associates, the booth is an opportunity to promote the agency’s comprehensive set of services, connect with current clients and build new relationships.

GlynnDevins will moderate Idea Sharks, a Shark Tank-style competition where participants bring unique programs, services or products in front of a panel of “sharks,” who critique and provide input on how it could be successfully implemented in the field.

Finally, two associates are actively involved in the educational breakout sessions. On Monday, Oct. 31 (3:30 to 5:00 p.m.), Lea Ann Hodson, vice president of client service at GlynnDevins, will speak at Leveraging Consumer Preferences for Marketing Success. The session explores seniors of the future, including how the preferences of Baby Boomers differ from their parents’ preference, and those of other generations before them.

The following day, on Tuesday, Nov. 1 (3:30 to 5:00 p.m.), Dana Compagnone, group director at GlynnDevins, speaks at The Art Behind Cultivating Leads. The session looks at effective ways to generate more leads, including how to move consumers through the sales cycle more quickly.