This Halloween, attendees at the LeadingAge annual meeting, taking place Oct. 29 – Nov. 1 in New Orleans, can expect treats from GlynnDevins. The agency will once again attend the event and have its latest products and services on display.
The agency will share insights related to experiential technologies such as sales kiosks and resident portals, and will highlight employer branding and the growing need for a focus on staff recruitment and internal communications. The spotlight will also shine on the self-service marketing subscription model for smaller communities, known as The Studio, which GlynnDevins rolled out earlier this year.
GlynnDevins will also moderate the return of Idea Sharks, a competition similar to the popular television show Shark Tank. Participants share programs, services and products unique to the field of senior living, while a panel of “sharks” offer input on how those innovations could change the industry. And Janel Wait, senior vice president, channel and content planning at GlynnDevins, will offer key insights on inbound and outbound marketing investments during a presentation with Dan Hutson, chief strategy officer with HumanGood. That presentation will take place on Oct. 31 at 10 a.m. CDT.
“LeadingAge is always a great opportunity to come together with others across the field of senior living,” said Wait. “We’ve gone through a period of tremendous growth in the past year and look forward to sharing our new capabilities and how they will impact the senior living industry.”
The annual meeting is one of the largest conferences in senior living and brings together a diverse range of representatives, organizations, developers, communities and service providers.
Attendees can visit booth 811 to meet GlynnDevins staff and discuss what’s new in senior living marketing and advertising solutions and follow the agency on social media using #LA17withGD for live updates throughout the event.