More Residents, Staff and Prospective Residents Find Advantages with Portals and Tech-enabled Tools to Communicate
Kansas City, Mo. — Senior living communities are seeing more computer-savvy residents who prefer to use technology to get information and make requests instead of standing in line, waiting on the phone or searching for a printed document. These preferences also align with staff at senior living communities, who often choose to access important company information on a computer, tablet or mobile device. These changing preferences, backed by the latest research on technology use, are driving the new Ripple product offering from GlynnDevins, a senior living marketing firm. The portal suite, sales kiosks and other tools allow senior living providers to simplify and streamline communication, which increases engagement with internal and external audiences.
“Improving the customer experience is at the heart of these tech-enabled tools,” explained Sue McClure, president and COO of GlynnDevins. “Senior living residents want the ability to make requests, sign up for activities and get information at their fingertips. The same goes for staff needing to get company news and updates, as well as depositors and wait-list members. Ripple is designed to encourage communication, connection and engagement with the people senior living providers value the most.”
Research shows about eight of 10 adults age 65+ who fit demographics of the most likely to move to senior living communities regularly go online and are comfortable with emerging technology. Resident marketing communications supported by Ripple include dining menus, activity calendars, directories, capabilities to make reservations or order services, as well as maintenance and transportation requests.
Ripple’s content management system also gives senior living companies the ability to share schedules, important forms, announcements or job listings with employees. Employees can access the platform from any location.
The suite is accessible via computer, tablet and mobile devices. Plus, the intelligent content management system makes it easy for community staff to update content once and then seamlessly push that information to any designated audience portals. Kiosks can also be stationed in prominent areas of a senior living community with content customized based on whether the user is a resident, employee or visitor.
“Today’s more tech-savvy seniors and staff at communities want more interactivity and easier ways to connect,” added McClure. “The goals of the Ripple portal suite are to inspire seniors to dive deeper, better engage staff and help communities set themselves apart.”
GlynnDevins is the leading marketing and advertising agency serving senior living communities and their development and management partners across the country. They use their extensive senior living experience to design marketing and communications metrics-based programs proven to create and leverage a community’s brand, build its lead base and increase occupancy. Key services include consumer research, brand strategy and development, channel planning and activation, direct marketing, digital development, creative and content services, marketing automation and CRM, data analytics, and sales enablement tools that are unrivaled in the industry.