Agency’s 30th Anniversary Coincides with Leadership Announcement
KANSAS CITY, Mo. – GlynnDevins, a leading advertising and marketing agency specializing in senior living, announces current president and chief operating officer, Sue McClure, has been promoted to CEO. Co-founders Jim Glynn and George Devins, who previously held the role, will continue active roles and responsibilities as members of the GlynnDevins board of directors offering strategic consultation to Sue and the agency’s leadership team. [Read perspective from Jim Glynn and George Devins]
“We’ve known Sue for more than 30 years and we were incredibly fortunate to have her join GlynnDevins in 2011,” said Jim Glynn. “She’s a respected leader in our industry, so this is a natural transition from her current role as president and chief operating officer.”
“This promotion is an acknowledgement of Sue’s leadership and vision, as well as the confidence we have in the current management team to continue to evolve and deliver the service clients expect from GlynnDevins,” added George Devins.
Since joining GlynnDevins, McClure has been an innovative leader driving GlynnDevins toward strategic and technological excellence, while maintaining the relationship-based service that is a hallmark of partnerships the agency has with senior living communities.
“I’m very excited to serve as GlynnDevins’ CEO and am passionate about the service and solutions we deliver to our clients that produce marketing and occupancy success,” said McClure. “The leadership team we have in place at GlynnDevins is extremely strong and experienced which gives me confidence that we will continue to push forward in new ways on behalf of our clients.”
Prior to joining GlynnDevins, McClure served in marketing leadership roles at UMB Financial and Sprint, as well as two marketing agencies in the Kansas City area.
GlynnDevins is the leading marketing and advertising agency serving senior living communities and their development and management partners across the country. They use their extensive senior living experience to design marketing and communications metrics-based programs proven to create and leverage a community’s brand, build its lead base and increase occupancy. Key services include consumer research, brand strategy and development, channel planning and activation, direct marketing, digital development, creative and content services, marketing automation and CRM, data analytics, and sales enablement tools that are unrivaled in the industry.