New Platform Provides Proven Marketing Materials for Senior Living Organizations to Self-Customize
Kansas City, MO. – GlynnDevins, the nation’s leading senior living marketing and advertising firm, announces its newest product offering, The Studio by GlynnDevins. Launched in partnership with Massachusetts-based marketing firm Senior Living SMART, The Studio is a self-serve online platform that provides customizable, high-quality print and digital marketing products for senior living organizations. The tool has more than 200 customizable products – newsletters, brochures, activity calendars, invitations, flyers, marketing kits and more – all supported by GlynnDevins’ 31 years of senior living expertise.
“We identified a major pain point at small and medium-sized senior living communities, where they typically rely on a single person to handle multiple sales and marketing roles,” explained Geoff Pickering, chief product officer at GlynnDevins. “There’s significant pressure on team members to produce marketing materials that not only resonate but are eye-catching. With The Studio, these communities no longer need to worry about having particular skill sets or identifying the right resources to create marketing pieces because they’re available within the platform.”
The Studio offers two membership options: Basic and Pro.
The Basic membership is free, offering postcard and flyer templates. Users can personalize these products with logos, colors, copy and images to match their community brand.
For $99.95 a month, Pro members gain full access to the marketing suite, in addition to customer support, operational resources, sales tools, training resources and partner discounts. All members can also sign up for a monthly e-newsletter that shares updates on The Studio and tips on how to best leverage each product.
“The Studio makes a lot of sense for people asked to do more with less,” added Pickering. “The platform gives communities direct access to tools that simplify the production of their marketing materials. What’s exciting is they can do this at the touch of a button while comfortably sitting at their desks, saving valuable money and time that can be dedicated to generating leads and serving prospects.”
To watch videos showcasing the various tools and capabilities of The Studio, visit TheStudioTube.com. For more information or to set up a free online demo, visit thestudiobygd.com or call 1-888-851-9720.
GlynnDevins is the leading marketing and advertising agency serving senior living communities and their development and management partners across the country. They use their extensive senior living experience to design metrics-based marketing and communications programs proven to create and leverage senior living communities’ brands, build their lead bases and increase occupancy. Key services include consumer research, brand strategy and development, channel planning and activation, direct marketing, digital development, creative and content services, marketing automation and CRM, data analytics, and sales enablement tools that are unrivaled in the industry.