Rod is responsible for helping GlynnDevins and our clients focus on what really matters by enabling clients to achieve higher marketing ROI through data-driven decision making. With more than 25 years of strategic data and analytics experience, he leads a team that delivers customer focused insights around the buyer’s journey that impact channel buying decisions and cross-channel marketing mix optimization.
Rod loves the quote “Measure what matters”. It should drive decisions around data, reporting, and analytics for an organization. If you answer the following questions and focus on what really matters the rest will fall into place:
- Does it help you target better?
- Does it help you spend your dollars more effectively?
- Does it help retain/expand your relationship with your customer?