Those of us who work in senior living marketing and sales are no strangers to collecting data. For years we’ve filled databases with our customers’ stats: name, age, marital status, address, household income, net worth or homeowner. Connected CRMs, marketing automation platforms and intelligence dashboards now allow us to harness even more data, almost an overwhelming amount. However, when used properly, this information can help efficiencies within the sales process, allowing sales to focus on the high-touch activities that drive relationships and sales. But what exact data points should senior living communities be measuring, and how do we draw important insights out of that data set?
Inside this presentation from the 2018 Senior Care Marketing and Sales Summit, you’ll learn what data sources senior living marketers should pay attention to, how to look at what data is telling you, how data can empower your sales teams and more!