Content with a Purpose

These days, there’s no shortage of advice pushing the importance of content marketing to marketers. And there’s no doubt that content is the fuel that drives the modern marketing engine. But in an increasingly crowded sea of content, producing new content isn’t going to move the needle by itself; each piece needs to be created with a specific purpose.

Is the content your community creates part of a larger integrated strategy? Does it serve a specific purpose?

In this informative 30 minute webinar, you’ll learn more about:

  • The evolution of content marketing
  • How content drives modern marketing strategies
  • The consequences of creating content without a purpose
  • What content and SEO can accomplish together
  • How to create a content strategy to drive more leads for your community