Digital Inquiries: Developing and Managing Effective Digital Lead Management Strategies

The use of digital technology is vital in today’s world of marketing — even in the field of senior living. There is no question that one of the most crucial components to a senior living community’s marketing strategy is, and should be, maintaining their website’s digital leads. Effective management of these leads is critical to maintaining and growing occupancy, as well as building the community’s reputation.

Inside this presentation from LeadingAge Gulf States, you’ll learn about how insights derived from website data, mystery shopping and other crucial performance indicators can result in successful lead management strategies.