Don’t Sell “Old” Ideas to “Older” People

At the 2018 LeadingAge Illinois Annual Meeting and Expo, Jeremy Johnson, vice president of creative, discussed the evolution of creative messaging in senior living and where it should be headed. He addressed what consumers want to hear about, how they feel about what you want to tell them, and why asking them to invest in senior living on a deeper level is important.

To view the full presentation, please email