A sales team knows their hottest leads, but what if they could prioritize the hundreds of others who also need attention and nurturing? Some leads are hungrier for information than others, or are more likely to take the next step in their journey. Equally as important as knowing who to focus on is determining who isn’t qualified or sales-ready. Lead scoring helps your sales team spend their time more effectively by focusing on leads with the highest propensity to buy.
GlynnDevins Lead Scoring is a customized algorithm that continually ranks leads in a database – helping communities prioritize their lead base and create efficiencies in the sales process.
Join GlynnDevins’ Sarah Dodge, director of sales enablement, for an informative free webinar. You’ll learn more about:
- How GlynnDevins Lead Scoring weighs demographics, community interaction and digital behavior to prioritize leads for sales teams
- How to effectively use the scores to better understand leads in the pipeline
- How to identify high-scoring lost leads and manage past due and unscheduled activity