Leveraging Data, CRM and Marketing Automation to Drive Higher Occupancy

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to the sales team. During this LeadingAge presentation, we’ll cover marketing automation from the basics to best practices to examples of rich automation programs.