Living the Brand – How to Manage Culture Along with Perception

Communities need to be purposeful in extending their brand to incorporate a distinct brand promise and brand messaging specifically designed for employees. Residents at a senior living community value the character, quality and longevity of staff as highly important factors in customer satisfaction. And the caliber of staff and the employee culture impacts reputation, ratings and marketing.

At the 2018 LeadingAge Illinois Annual Meeting and Expo, Molly White, vice president of brand strategy, and Jeremy Johnson, vice president of creative, explained that your brand is at the heart of a unique community experience, and why you should place as much emphasis on recruiting and retaining the right employees as you do on attracting and retaining your residents.

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