Preparing for an Unforeseen Crisis: Will You Be Ready?

Every senior living organization has worked hard to establish a community that provides quality housing, services and care for older adults. However, in the world of senior living, just as in any other business, there will most likely come a time when an issue or crisis arises. At the 2018 LeadingAge Illinois Annual Meeting and Expo, Dave Dunn, associate director of public relations, and Ben Green, public relations senior account executive, discussed how to develop a crisis communication plan through a simple, straightforward approach that ensures communities will be ready to communicate properly with staff, residents, family members, the general public and media.

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