Reputation Management: Building a Better Online Reputation in Senior Living

The success of your organization relies heavily on your reputation, both offline and online. Your reputation influences perception of your community and ultimately impacts how senior living consumers make their buying decisions. However, monitoring review sites and participating in the social conversation about your community are only a few of the essential strategies for long-term success. In this webinar, we will discuss best practices, proven tactics and success metrics to proactively optimize, monitor and manage review sites and social platforms to better control how your community’s brand is represented online.

In this webinar you will learn:

  • Which directory listings senior housing providers should claim and invest time in updating
  • Why online reviews matter in the field of senior living and how to overcome negative feedback by crafting and delivering respectable responses
  • Helpful Do’s and Don’ts for increasing positive online reviews and enhancing your community’s digital story