5 Basic Steps for Improving and Maintaining Your Brand’s Online Reputation
Establishing a trusted and credible online brand is essential for senior living communities in 2021. Not only have senior living providers had to correct misinformation in the media and self-advocate to the press over the past year, but COVID-19 has also affected how consumers respond to online reviews — e.g., a BrightLocal survey showed 67% of consumers wouldn’t use a business if reviews said it didn’t have health and safety measures in place.
Alongside your content marketing and messaging strategy, proper online reputation management will help you maintain positive sentiment, improve search rankings, and ensure a more effective sales engagement with your prospects, leads and their family members.
By checking off all 5 key components of the Reputation Management Cheat Sheet, you’ll enhance your community’s online reputation, reach your target audience as they conduct online research, and keep building consumer trust.