Senior Living Marketing Services

Services

We’ve developed a wide range of senior living marketing services to help our partners connect with seniors.

Choose any of these Services.

 If you want to increase occupancy, shorten the sales cycle and learn how to better connect with seniors, their families and their influencers, we have the expertise to help you select the right mix of services for your customer journey.

Market + Consumer Research

We offer customized studies in addition to a wide variety of turnkey market research products that get you to your occupancy goals.

  • Market feasibility studies
  • Competitive analysis
  • Focus groups
  • Lifestyle segmentation studies
  • Demographic studies
  • Satisfaction surveys
  • Product testing
  • Market mapping

Results-based Planning

We know your customers, and our metrics-based approach can help you build a plan that works.

  • Senior ID – Persona development
  • Metrics-based planning
  • Competitive analysis
  • Measurement plans
  • Data analytics
  • Insights
  • Reporting

Brand Strategy + Development

We’ll help you find your unique position in the market.

  • Brand platform development
  • Identity development
  • Brand rollout and launch

Creative Services

We’ll help your message cut through in smart and engaging ways.

  • Art direction
  • Copywriting
  • Graphic design
  • Illustration
  • Infographics
  • Photography & video production
  • Print production
  • Content generation

Digital Development

Best-in-class digital solutions that evolve with you as customer expectations and technology change.

  • Website development, hosting and maintenance
  • Email production/delivery

Content Strategy

We’ll help you form a consistent plan to talk to your prospects about subjects that matter to them.

  • Messaging platform
  • Content calendar
  • Cross-channel considerations

Channel Planning + Activation

Your prospects’ attention is divided across a variety of platforms and outlets. We can help you reach them at the right time with the right message.

  • Website strategy
  • User experience
  • SEO
  • PR
  • Media relations
  • Crisis communication
  • Reputation management
  • Social media
  • Paid media: pay-per-click (PPC), remarketing, display, paid social, online directories, TV, radio, print, out-of-home

Direct Mail

Find and talk to a well-qualified audience with our strategic direct mail services, advanced direct marketing database, cost-effective data management and powerful marketing analytics.

  • Strategy
  • List purchase and management
  • Print Production
  • Custom data appends

Sales Consulting

We offer a full range of sales consulting services that result in stronger sales, lower turnover, relationship building and forward momentum.

  • Recruiting and hiring
  • Ethics, attitude and team building
  • Relationship-based sales coaching
  • On-site sales management

Sales Enablement

Processes, practices, technologies and tools to help your sales teams increase revenue faster by prioritizing leads, curating relationships, and providing more behavioral intelligence before a customer contact or community visit.

  • CRM selection consultation
  • CRM implementation
  • Marketing automation
  • Lead scoring
  • Sales tools

Client Engagement

Our dedicated and knowledgeable team will provide strategic solutions that work.

  • Account management
  • Consultation
  • Strategic planning