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THE UNKNOWN EXCITES

The Village at Mary’s Woods. An established, respected community expands. The new town-square concept appeals to the intellectually curious Portland-area seniors with an ideal Lake Oswego location and a connected-to-nature ambiance.

 

Campaign: Pioneers
“As courageous as curious, we’re eager to explore.”

Hitting the Sweet Spot: A Campaign that Succeeds

Onward! Pioneering, adventure-welcoming seniors forge ahead.

Visuals: John Muir and other naturist quotes

Embrace the new; honor the memories.

Information Center: Bring outdoors inside with wall planters, natural surfaces and décor, and nature images.

We’ll rest later. Right now we’re busy blazing a trail.

Aesthetic: Nature talks and sustainability demonstrations can be tied to engagement events.

1,736

new leads

440

reinquiries

70%

rate of conversion in the first 2 months